Booklet that aims to create sales focuses its entire design on appealing to the desires and needs of a certain audience, such as with a catalog. The design, images, text, headings, and colors are chosen to appeal to the consumers. The cover is created to capture attention so that viewers will want to flip through the brochure and, hopefully, purchase the listed items.
Successful Booklets requires knowing the purpose – to inform, entertain, or make a sale. If the goals are outlined ahead of time, then the design team can better create a booklet that meets these needs much more effectively.